CONTACT US

#1 Manufacturer of Disposable Premium Tissue Products in the Middle East.


About Us

At Soft Rose, we strongly and firmly focus on our mission to manufacture, develop and deliver superior quality products in the market that improves our customer daily life. We are steadfast in our commitment to quality and customer satisfaction, and most important we do what we say! Soft Rose three pillars are Customers, Employees, and Quality. Our diversified products are carefully designed to meet our customer needs and taste. It is my strong belief that the success and sustainability of Soft Rose in the market, for over a quarter of a century, lies in our capability to acquire dedicated professionals who work hand in hand. We are offering our employees a climate of responsibility, appreciation and respect, enabling everyone to develop to their full potential. We treat each other in the way we want to be treated. We all act like owners, treating the Company's assets as our own and behaving with the Company long-term success in mind, with no arrogance or discrimination. Honesty and Integrity are the foundations from which we operate. We take our responsibilities seriously, and always strive to do the right thing for the benefit of our customers our people, our shareholders, and the communities in which we live and work to prosper. Greener growth and energy efficiency savings are two of our major initiatives and our key words for the future development of Soft Rose manufacturing, facing the growing pressure on our planet, safeguarding our resources reducing our costs and building the future from today.


Who we are

Vision

  • To be a continuously growing world-class paper making company
  • Harness our growth potential and sustain profitable growth
  • Deliver high quality and cost competitive products and be the first choice of customers
  • Create an inspiring work environment to unleash the creative energy of people

Mission

  • To be the preferred partner to tissue converters
  • To be the largest Tissue Manufacturer in the GCC
  • To continue producing Quality Tissue of International standards
  • Pursue continues technological up-gradation, operational efficiency and expansion

Objectives

  • To be the largest tissue manufacturer in the GCC
  • Achieve customer satisfaction levels on par with world class organizations
  • Make Soft Rose the employer of choice by caring for employees
  • Ensure zero effluent discharge and contribute to improving quality of life
  • Achieve high production efficiency
  • Strive towards efficient environment friendly procedures, sustainability, usage of fresh water and electricity

Quality

  • Soft Rose places paramount importance to numerous well-structured
  • Achieve customer satisfaction levels on par with world class organizations
  • Make Soft Rose the employer of choice by caring for employees
  • Ensure zero effluent discharge and contribute to improving quality of life

Get in touch

Write us a message