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Achieving Today, What Is Possible Tomorrow

We build brands that people love - and Converting Industry is one of the prominent tissue paper manufacturers and exporters in UAE. Our custom-built production facility aims at satisfying the unique needs of our varied customers. We offer customized design and production of a wide range of household and away-from-house tissue products including facial tissues, maxi rolls, toilet rolls, fold tissues, table napkins, auto cut rolls, interfold tissues.

At Soft Rose, we always pursue perfection in delivering high quality, manufacturing safe and moisture absorbing tissues. We have an integrated state-of-art paper converting with highly sophisticated machines which can produce 200 metric tons per month. Being focused on quality, we use only 100% virgin pulp for manufacturing our products. As a growth-oriented industry, we provide our crew with a healthy and happy working atmosphere wherein maximum productivity is yielded.


As a brand, we are passionate about offering our customers only the best; this reflected in our premium quality range of products.

Numbers That Tell A Story

In addition to our prestigious product, We develop and manufacture a broad range of products satisfying the specific customer requirements. We offer our products at an affordable price and exceptional quality as our aim is to establish a long-term relationship with our customers to satisfy them in the future with our selfless service.

A Brand that on Trust

Ultimately, all our efforts are focused on one single objective - to be a brand people can trust. We achieve this by ensuring that we always maintain the highest standards of quality in all our areas of business. We’re leaders in product development, research. We scour the globe, ensuring that we source only the best quality raw materials, and have invested in world-class manufacturing facilities, to uphold the quality levels we’ve committed to.

  • Present in 10+ Countries
  • Global Team
  • ISO Certified Company

Changing the World for the Better

As we provide our customers a platform to experience stress-free, easy and transparent dealings, we are earning customer’s trust and interest and thus we have managed to muster a huge client base all over GCC including hospitals, malls, hotels, catering, facility management, leading retailers etc.


Our mission is to become a globally renowned paper converting industry and to set new benchmarks to serve our customers unconditionally. Apart from serving the Gulf market, we are also engaged in exports to many other countries.